Ale Kino! Pro Programme
Welcome to Inspiration Day, part of Ale Kino! Pro.
This industry event, held as part of the 44th Ale Kino! Festival, will take place on 26–27 November 2026 at Sala Chmielna in the Betonhaus complex in Poznań, ul. Śniadeckich 12B, an atmospheric, industrial event space set in the cellars of a former 19th-century brewery. This year attendees can look forward to two full days of conversation and inspiration around cinema for young audiences.
Ale Kino! Pro is the part of the Ale Kino! International Young Audience Film Festival addressed to the film, cultural and educational sectors in the broadest sense. For years we have been creating a space to exchange experience, develop skills and talk about how to build a film culture that responds to the needs of young audiences.
This year’s edition of Inspiration Day asks not only how we reach audiences, but what impact we can have through that relationship and what we can change together.
Early Bird accreditation goes on sale on 8 September 2026.
The starting point for the talks, presentations and meetings will be impact, understood as the influence that a film and the activities around it can have on audiences, communities and the world around them. We also want to look at our own agency: what influence do we have as the people who create, promote, screen and educate through cinema, and how can we use that influence consciously.
We want to talk about building a relationship with audiences not only when a finished film is being promoted, but much earlier: from developing the idea and producing the film, through communication and distribution, to education and the work that continues after the premiere.
We invite people working in film, distribution, culture, education, marketing and communication, as well as anyone who wants to understand young audiences better and find ways of creating work that matters.
Two days, two formats
The first day of Inspiration Day will take the form of a conference devoted to presentations, discussions and examples of concrete initiatives. We will look at film education as a tool for change, impact-driven promotional campaigns, participatory practices involving young people, and audience research, among other topics.
We will talk about how to design activities that do not end with attendance figures or reach, but can lead to real engagement, relationship building and change.
The programme will cover five main areas:
- Film education as a tool for change – we will look at existing models of working with film and search for tools that can set social processes in motion and support innovative projects.
- Impact-driven film campaigns – we will present examples of campaigns aiming at something more than ticket sales: starting a conversation, engaging audiences or bringing about real social change.
- Participatory practices – we will look for inspiration beyond cinema, including in the visual arts, museums, education and performance. We will examine how to invite young people to co-create projects rather than simply receive them.
- Audience research and measuring impact – we will talk about how to read research, draw conclusions from it and use it to plan what comes next. The event will also feature the official presentation of the findings of a study of young audiences aged 10–13, carried out by the Children’s Art Centre in Poznań and Ale Kino! Festival, in partnership with and co-financed by the Polish Film Institute.
- Project showcase – we will present a range of inspiring initiatives and activities carried out directly with young people.
Day two: table talks
The second day of Inspiration Day will have a different, more intimate format. Instead of conventional presentations, we will invite participants to take part in table talks. We will prepare 12 topics, from which each participant can choose those that interest them most. The talks will run in three rounds, so everyone will be able to join discussions on three different topics.
This is a space for exchanging experience, asking questions, sharing practice and looking for solutions together. We want the second part of Inspiration Day to be not another block of lectures, but a genuine meeting of people who work with film, culture and young audiences.
Audience design, or from audience to co-creating the project
Audience Design remains an important part of Ale Kino! Pro: a strategy, or method, of developing film projects that orients production and communication work around the film’s future audience.
Through the programme we support Polish film projects for young audiences, helping their creators to better identify their future viewers, their needs and interests, and the way they receive a film.
This year’s edition of Audience Design will take place on 25–27 November 2026, and its outcomes and insights will also serve as a reference point for the discussions during Inspiration Day.
Practical information about Ale Kino! Pro 2026
When:
25–27 November 2026 – Audience Design
26–27 November 2026 – Inspiration Day
Accreditation:
Early Bird accreditation goes on sale on 8 September 2026.
Early Bird price: 199 zł (from 8.09 to 25.10.2026)
Standard price: 249 zł (from 26.10.2026)
Accreditation covers participation in Inspiration Day, as well as additional events and activities within Ale Kino! Pro and Ale Kino! Festival, including refreshments and lunch.
More programme details will follow soon. Follow our website and social media to stay up to date.
Contact regarding the industry event
Do you have questions about Inspiration Day, the programme or accreditation? Write to us, we will be glad to tell you more and help you plan your participation in the event.
Contact:
Joanna Żak
jzak@alekino.com
tel. +48 733 777 395
Michalina Smentek
msmentek@csdpoznan.pl
tel. +48 698 662 442
